Deliberate ambiguity in slogans: recognition and appreciation

Deliberate ambiguity in slogans

In slogans used in public information, politics, and advertising, and also in titles of books, documentaries, or articles, ambiguity is often employed to pique the interest of the reader in the message that is conveyed. According to several theories of text processing, this deliberate ambiguity may gain greater appreciation than slogans employing other rhetorical means. A special form of delibe...

Ambiguity and Constraint in Mathematical Expression Recognition

The problem of recognizing mathematical expressions differs significantly from the recognition of standard prose. While in prose significant constraints can be put on the interpretation of a character by the characters immediately preceding and following it, few such simple constraints are present in a mathematical expression. In order to make the problem tractable, effective methods of recogni...

Recognition of Affect, Judgment, and Appreciation in Text

The main task we address in our research is classification of text using fine-grained attitude labels. The developed @AM system relies on the compositionality principle and a novel approach based on the rules elaborated for semantically distinct verb classes. The evaluation of our method on 1000 sentences, that describe personal experiences, showed promising results: average accuracy on the fin...

How Slogans End

Intolerance of ambiguity as a factor in the appreciation of humour

The relevance of the concept ‘Intolerance of Ambiguity’ within the field of humour has been investigated. It is predicted that intolerant people prefer jokes whose incongruity is solvable whilst rejecting the non-solvable nonsense jokes. Subjects were 134 male students who were asked to complete questionnaires and to rate 120 jokes according to the criteria ‘Funniness’ and ‘Rejection’. Both hyp...